Story

POCCA was born from designer and researcher Natasha Law's fascination with bags. While working in Milan for fashion houses including Giorgio Armani, she spent her evenings designing and hand-sewing bags, in search of the perfect portable container for her belongings.

"There's something profoundly compelling about the personal history of a bag," Natasha says. "They begin as a coveted fashion accessory, treasured and often passed down through generations, before eventually finding their way into the corners of vintage shops. I’m drawn to the journey these bags take; they become small windows into the past. It was studying Art-history at Cambridge that I first became intrigued by meanings embedded in materials and this curiosity has never left me. Whenever I open a bag, I’m hoping to find a trace of the original owner - who they were and what personal items they carried with them.

This curiosity sparked the creation of POCCA, an accessories studio that celebrates the hidden stories, weaving them playfully into the linings of each bag. True to its name and origin, POCCA - which is the Old-English word that gave name to the word “pocket” - embodies the intimacy and functionality of these small, personal spaces. Like a pocket, each bag is thoughtfully designed to hold life’s essentials while carrying a sense of identity and history. Having developed techniques with Italian craftsmen, I'm excited to introduce POCCA's evolving collection: thoughtful new pieces released in small, considered drops.