Story

POCCA was born out of designer and researcher Natasha Law’s fascination with bags. While working in Milan for fashion houses like Giorgio Armani, she began to design and hand-sew bags during her evenings, exploring shapes and sizes in search of the perfect portable container for her belongings.

“There’s something profoundly compelling about the personal history of a bag,” Natasha shares. “It begins its life as a coveted, fashionable accessory—treasured and passed down through generations. Yet, many eventually find themselves tucked away in vintage shops. I’m drawn to the journey these bags take; they become small windows into the past, holding echoes of a previous life. It was studying Art-history at Cambridge that I first became intrigued by meanings embedded in materials and this curiosity has never left me. Whenever I open a bag, I’m hoping to find a trace of  the original owner —who they were and what personal items they carried with them.

This curiosity sparked the creation of POCCA, an accessories brand that celebrates these hidden stories, weaving them playfully into the linings of each bag. True to its name and origin, POCCA — which is the Old-English word that gave name to the word “pocket” - embodies the intimacy and functionality of these small, personal spaces. Like a pocket, each bag is thoughtfully designed to hold life’s essentials while carrying a sense of identity and history. Having researched and developed techniques with Italian craftsmen, I’m now excited to introduce our first collection, which delves into the rich history of ditty bags.”